The Foundations of Business Essay Example | Topics and Well Written Essays - 250 words

The Foundations of Business - Essay Example When it launched the iPhone, the smartphone industry was revolutionized and debunked Blackberry as the market leader in the smartphone industry. It did not only beat competition in functionality but also in design that made Apple an iconic brand. Apple also created markets and industry for its products that did not even exist before. For example, it created the tablet industry with its iPad. Its creator Steve Jobs was severely criticized that the product will not be successful in the market. Steve Jobs and Apple however proved their critics wrong when the iPad became successful that its competitors followed suit. In sum, Apple’s success can be attributed to its radical and revolutionary innovation among its products. It also created new industry such as the computer tablet industry with its new iPad. The combination of innovation and pioneering made Apple successful. It is no wonder that Apple has replaced Coca Cola as most preferred brand